iDefy was born from a shared vision between three young entrepreneurs passionate about helping others succeed. Founded by Daniel Shaver and brought to life with Riley Merit and Jose Barrera, the iDefy team offers expertise in visual storytelling, business strategy, and community engagement. Our diverse backgrounds—from political campaigns to successful startups—give us a unique perspective on what makes brands stand out. Together, we transform the ordinary into something undeniably extraordinary.
Our Story
Our team
Our strength lies in our synergy. Daniel Shaver, Jose Barrera, and Riley Merit lead a dynamic team that brings together diverse talents and fresh perspectives. We carefully curate and oversee each partnership, combining our team's expertise in visual storytelling, business strategy, and community engagement with the specialized skills of trusted professionals. Our quality-focused approach allows us to deliver outstanding results while maintaining the innovative touch that defines the iDefy difference.
Daniel Shaver
Founder/CEO
Jose Barrera
CFO
Riley Merit
COO
Our Mission
Our mission is to create a bridge between talent and opportunity, fostering collaboration that transforms the ordinary into the extraordinary. Through meticulous quality control and strategic oversight, we ensure every project meets our uncompromising standards while empowering creative professionals to deliver their best work.
Contractors
Behind every iDefy project is a talented professional who works to bring your vision to life. We're proud to collaborate with these exceptional individuals who make extraordinary work possible.
Daniel Shaver
Founder/CEO
Jose Barrera
CFO
Riley Merit
COO